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Officeworks has launched the aboriginal affair of its new in-store magazine, which is accessible for chargeless both in-store nationally and online via agreeable accomplice Medium Rare Agreeable Agency.
The advertisement includes allowance guides, art and ability activities for adults and kids, home appointment updates, tech admonition and more, and will see 250,000 copies broadcast beyond the 167 Officeworks abundance arrangement targeting a advanced array of customers.
The annual is the latest instance of agreeable created by Officeworks, complementing the Officeworks Noteworthy agenda agreeable belvedere as able-bodied as the Officeworks supplier and announcement action beyond endemic channels including catalogue, agenda advertising, emails and more.
Each affair will awning bristles capacity – Work, Learn, Create, Affix and Gifting – and will affection insights from bounded artists, business experts, designers and accepted personalities.
The barrage of the Officeworks annual comes as Australians are more absorbed in brand-owned magazines. In May 2022, bazaar advisers Roy Morgan appear 14.8 actor Australians apprehend magazines with brand-owned, chargeless magazines authoritative up three of the top four best broadly apprehend publications.
Officeworks General Manager Marketing & Insights, Jessica Richmond, said: “The bazaar is always evolving, and so are the articles and casework we action to customers. Our new Officeworks annual is advised to affect barter to accomplish bigger things happen, while showcasing our advanced ambit of articles and services.
“The barrage of our annual builds on the success of our Noteworthy agreeable platform, giving barter addition way to appoint with our cast and ascertain article new as they work, learn, actualize and affix from anywhere beyond Australia.”
Medium Rare managing director, Nick Smith, said: “Medium Rare is captivated to be partnering with Officeworks, a aggregation we’ve continued been appreciative to assignment with, to aftermath and broadcast the new Officeworks magazine. We accept already enjoyed a acknowledged three-year alive accord through our accord on the barrage of the Noteworthy agreeable belvedere and bearing award-winning agreeable that helps barter work, learn, actualize and connect.
“The new annual is fresh, fun, and colourful – and shows the ample ambit of Officeworks articles in a affairs architecture that will be accordant to readers’ lives.”
Officeworks annual will be accessible chargeless in-store and online four times a year from Thursday 18 August, 2022.
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